- Define clear objectives
A PRD without goals is like a ship without a compass. Set specific, measurable objectives to steer the project. - Involve stakeholders early
Get input from developers, designers, and marketers upfront to ensure everyone's aligned from day one. - Prioritize features
Not everything's a must-have. Use a framework like MoSCoW (Must have, Should have, Could have, Won't have) to focus on what matters. - Keep it concise
Clarity beats complexity. Make it detailed but brief so no one gets lost in the weeds. - Update regularly
A PRD isn't static. Keep it fresh as the project evolves to reflect new insights or changes.
- Don't skip the user perspective
Ignore the end-user, and you're toast. Always tie requirements back to their needs. - Don't be vague
Fuzzy details confuse everyone. Be specific about what's required and expected. - Don't forget to validate
Assumptions can sink you. Test your ideas with data, feedback, or prototypes. - Don't overload with jargon
Keep it readable. Technical stuff is fine, but non-tech folks need to get it too. - Don't set it in stone
Stay flexible. Projects shift—your PRD should too.
Follow these do's and don'ts, and you'll end up with a PRD that's clear, collaborative, and ready to guide your team to success.